MSN explains how to recapture lost Adcenter traffic
The recent changes in quality score causing a major loss of MSN Adcenter traffic were due to the new ranking procedures.
Adcenter has provided some clues, which could help advertisers to understand the new algo.
“To ensure that we are delivering maximum benefit to the search user, we are doing the following:
- Assessing the content of the ad and landing page in relation to the user’s likely intent.
- Assessing the keywords that an advertiser selects in relation to the advertiser’s landing page content, to confirm that they are substantially relevant to both the landing page and the user’s search query.
- Trying to ensure that there is substantive content on the landing page to fulfill the user’s query.
- Assessing the duplicative nature of content in overall search results. In cases where there may be content that is duplicated within search results (including landing pages) Microsoft reserves the right to limit advertising of the duplicate content when it lessens the user experience.”
